Google Ads
Paid search
Law Firm Marketing Agency
Turn More Legal Searches Into Qualified Cases
Google Ads, SEO, landing pages and intake tracking, managed as one system. One SSDI firm generated 5X as many conversions with 17% less ad spend.
Strategy led by Josiah Roche4.8 stars from 136+ reviews
One law firm client result
8 signed cases a month became 24.
The firm generated three times as many signed cases while spending 7% less on Google Ads.
Signed cases
8 → 24
Signed case rate
3.4% → 15.0%
Monthly ad spend
7% lower
Client-specific result based on signed-case outcomes recorded in WhatConverts. Performance varies by market, practice area, budget, intake and follow-up.
Recent law firm clients
Tired of not knowing where
your next good case will come from?
Some months, your intake team can barely keep up. Then the phone goes quiet, and no one knows why.
Your ads bring in enquiries for the wrong practice areas. People find your website but don’t know what to do next. Good leads slip away because follow-up is too slow.
That makes it hard to plan. You can’t tell how many new cases are coming, whether you need more staff, or how much to spend on marketing.
You don’t just need more leads. You need the right enquiries, and an easy way to see what’s working.
How Silver Atlas solves it
Go after the cases you actually want, in the locations you want them from.
Match each search to the right page, then make it easy to call or enquire.
See which ads, keywords and pages are actually bringing in signed cases.
Cut the searches bringing in the wrong matters and put more budget behind the ones that work.
As Featured In
Proven legal marketing work
Proof from live law firm campaigns
Four documented case studies from the same delivery team behind Silver Atlas. Every result is client-specific and isn’t a guarantee.
View the results libraryThe problem after traffic
Traffic alone does not lead to more cases
Paid search can capture urgent demand today, while SEO builds the pages people find before they are ready to call. But if both channels target different matters, send visitors to generic pages or stop learning once a form arrives, the firm still cannot tell what created a useful case.
Budgets creep up, intake keeps sorting weak enquiries and the same mistakes repeat. Silver Atlas joins demand, landing pages, attribution and intake feedback into one operating loop, so each month gives the next month better evidence.
The Silver Atlas ecosystem
Every channel, one source of truth
We run paid and organic search and track everything else beside it, so you see which channel produced each enquiry, case and dollar of return.
What we run
SEO
Organic search
Direct · referral · social
Tracked, not run
Single source of truth
One tracking layer — every source captured, even the ones we don't run.
Outcomes out
Enquiries
Tracked to channel
Signed cases
Fit & value
ROI
Return on your fees
Case value feeds Google Ads & SEO decisions — scale what pays back, cut what doesn't
The Silver Atlas commitment
Defined ownership instead of a risky results promise
Good law firm marketing should leave your firm with stronger data, stronger assets and control of the systems it paid for.
Your firm owns the accounts
Campaigns, tracking and reporting stay in systems your firm can access.
You can see the evidence
Decisions are tied to searches, enquiries and the intake outcomes you share.
No signed-case guarantees
We’ll show the work honestly without promising outcomes neither side controls.
JRR Marketing client reviews
The team behind Silver Atlas, independently reviewed
Silver Atlas is delivered by the team behind JRR Marketing. These are verbatim reviews of that team’s wider marketing work, not a forecast for any service on this page.
5 out of 5 stars
“We were getting traffic from Google Ads before but it felt random and hard to tell what was actually turning into booked jobs. Josiah at JRR Marketing cleaned up the tracking and built a couple landing pages around our main services. After about a month the leads started coming in way more consistently and the calls were a better fit too. I mostly like that I can finally see where the money is going instead of guessing every week.”
Hyeongsu Lim
Trustpilot · May 2026
5 out of 5 stars
“Before working with Josiah, our SEO was kind of just sitting there with no real direction. We had some rankings but it wasn’t turning into much. Him and the JRR Marketing team helped tighten things up and tied it into our ads and tracking. Now we can actually connect traffic to real leads and sales. Not perfect yet but way better than where we started.”
Jolls Rassen Lino
Trustpilot · March 2026
5 out of 5 stars
“I had ads running and traffic coming in but I was mostly guessing on what to change. Josiah at JRR Marketing helped break down CPA, targeting, and how each landing page plays a role. We’ve been building pages and adjusting things step by step and he actually explains it in a simple way. Still early but I’m learning a lot instead of just letting ads run.”
David Lampe
Trustpilot · March 2026
5 out of 5 stars
“Working with JRR Marketing has been a great experience! They are very fast at communicating to questions and concerns, detailed in the goals for weeks in advance, and most importantly have been able to provide outstanding results for my window tinting business. Highly recommend!”
Joe Patino
Trustpilot · March 2026
5 out of 5 stars
“Josiah helped me get a better handle on how to grow my local service business. Things finally make more sense now and I can actually see what’s working. Really appreciate his help.”
Jake Mcewan
Trustpilot · October 2025
5 out of 5 stars
“Josiah is extremely knowledgeable and has helped us improve ROAS on our google ads. Highly recommend.”
Tobias Flowers
Trustpilot · December 2025
How it works
A legal growth system in three practical stages
Start with the evidence, build around the right legal demand and let signed-case feedback guide what happens next.
- 1
Diagnose the gaps
We review paid search, organic visibility, landing pages, tracking and intake outcomes to find where useful demand is being lost.
- 2
Build the connected system
We focus campaigns and pages on the matters and locations the firm wants, then connect every call and form to its source.
- 3
Improve from case quality
Intake outcomes show which searches produced the right conversations, so budget and content move towards stronger demand.
Law firm marketing guides
Useful answers before you spend
Straight answers
Before you choose a legal marketing plan
Scope, compliance and measurement should be agreed before the work starts.
Silver Atlas plans and manages paid search, law firm SEO, landing pages and lead tracking. The goal is to connect marketing spend with enquiries your intake team can actually assess.
The site is built around personal injury, family law, criminal defense, estate planning, immigration and employment law. If your practice area isn’t listed, use the strategy call form to explain your market and we’ll tell you honestly whether it fits.
No. Results depend on your market, budget, reputation, intake and follow-up. We’ll make the work measurable and use lead-quality feedback, but we won’t guarantee signed cases or revenue.
We write specific, supportable marketing and flag claims that need the firm’s legal review. ABA Model Rule 7.1 is a useful baseline against false or misleading communications, while the firm remains responsible for its jurisdiction.
Yes. We can improve the current journey when the foundation is sound. We’ll review how searches reach your pages, how calls and forms are handled, and what intake outcomes are available for marketing decisions.
Google requires advertisers to follow the local laws and regulations in every area they target. Its Legal requirements policy is part of our campaign review, alongside the firm’s own professional obligations.