One cross-channel client result
8 signed cases a month became 24.
The firm generated three times as many signed cases while spending 7% less on Google Ads.
Signed cases
8 → 24
Signed case rate
3.4% → 15.0%
Monthly ad spend
7% lower
Client-specific result based on signed-case outcomes recorded in WhatConverts. Performance varies by market, practice area, budget, intake and follow-up.
Recent law firm clients
As Featured In
Practice-area services
Give each legal service a focused search and intake path
These pages aren’t cloned templates with a different keyword. Each practice area has its own buyer questions, urgency and qualification needs.
Personal Injury Marketing Agency
Personal Injury
Personal injury search is expensive and urgent. Your campaigns need to make the right cases easy to identify, call and follow up without leaning on dramatic or misleading promises.
View serviceFamily Law Marketing Agency
Family Law
People searching for family law help are comparing competence, tone and fit under pressure. Your marketing should answer the real questions without sounding cold, vague or sensational.
View serviceCriminal Defense Marketing Agency
Criminal Defense
Criminal defense enquiries are time-sensitive. The page has to load fast, establish fit and make contact simple, without fear tactics or promises about a legal outcome.
View serviceEstate Planning Marketing Agency
Estate Planning
Estate planning clients often research for weeks before contacting a firm. Helpful explanations and a simple consultation path can turn that quiet research into a serious enquiry.
View serviceImmigration Law Marketing Agency
Immigration
Immigration searches can span different languages, visa types and locations. The marketing has to explain exactly what the firm handles and guide each visitor to the right next step.
View serviceEmployment Law Marketing Agency
Employment Law
Employment law can serve employees, employers or both. Marketing performs better when every page makes the audience, issue and consultation path unmistakable.
View serviceSearch channels
Use paid and organic search for different jobs
Google Ads
We build tightly themed campaigns, send each intent to a relevant page and use firm feedback to decide what deserves budget. You’ll see the difference between raw activity and enquiries worth following up.
Explore Google AdsSEO
We map priority matters into hub, service and supporting content, then strengthen internal links and conversion paths. Reporting focuses on visibility and enquiries that connect to the firm’s actual growth goals.
Explore SEOWebsite Design
Each priority service gets a page shaped around one search intent and one prospect decision. It tells suitable prospects whether the firm fits, answers the questions blocking contact, presents verified proof beside the claim and gives them a specific reason to choose you. Source data stays with the call or form. When intake adds a simple outcome, you can compare pages by qualified leads, consultations and retained matters. That gives your firm a reason to improve, expand or stop a page based on case economics instead of opinion.
Explore Website DesignUnited States markets
Law firm marketing pages for measured city demand
Each page owns one city intent and links back to the national practice and search services that support it.
Australian searches
Country, city and practice pages with separate intent
The Australian cluster separates national legal marketing, measured Brisbane demand and practice-area searches rather than multiplying unsupported city-practice combinations.
Proven legal marketing work
Proof from live law firm campaigns
Four documented case studies from the same delivery team behind Silver Atlas. Every result is client-specific and isn’t a guarantee.
View the results library
The measurement layer
Don’t stop at forms and phone calls
The useful question is what happened after contact. We structure the reporting so the firm can feed back which enquiries fit, booked and deserved follow-up.
Before you start
What law firms usually need to know
Yes. The public site, service structure and content are now focused only on marketing for legal practices.
Yes, if the firm has a defined practice area, can respond to enquiries and has a sensible testing budget. The strategy should match capacity rather than imitate a larger competitor.
At minimum, the firm needs a defined service scope, a reliable contact route and someone accountable for intake follow-up. Tracking and landing pages can be improved during setup.
The firm does. We write specific, supportable copy and use sources such as ABA Model Rule 7.1 as a baseline, but every firm must review its own jurisdiction and approve the final wording.
Yes. Google Ads can test high-intent demand while SEO builds the service and guide content that supports longer-term visibility.