BUILT FOR URGENT CRIMINAL DEFENSE CASES

    #1 CRIMINAL DEFENSE MARKETING AGENCY

    Get More QualifiedCriminal Defense Inquiries

    You get support across the full search process, plus the intake data needed to see which campaigns are producing suitable case opportunities. We manage Google Ads, SEO, landing pages, and lead tracking for criminal defense firms.

    Bring us the case types, service areas, and marketing numbers you want reviewed. We’ll identify where we’d start.

    One law firm client result

    8 signed cases a month became 24.

    The firm generated three times as many signed cases while spending 7% less on Google Ads.

    Signed cases

    8 24

    Signed case rate

    3.4% 15.0%

    Monthly ad spend

    7% lower

    Client-specific result based on signed-case outcomes recorded in WhatConverts. Performance varies by market, practice area, budget, intake and follow-up.

    WHERE BUDGETS GET WASTED

    High lead counts can hide poor-fit criminal defense inquiries

    Criminal defense clicks can be expensive. That cost becomes harder to justify when calls come from the wrong jurisdiction, involve services your firm doesn’t offer, or end without a consultation.

    Advertising platforms may still count every call or form as a conversion. Your reports won’t show whether the person met your acceptance criteria, booked a consultation, or retained your firm.

    Our criminal defense marketing agency compares reported conversions with your intake outcomes. This helps us find which campaigns produce suitable case opportunities and which ones need changes.

    Show us where high spend is producing unsuitable inquiries.

    We remove irrelevant search terms.

    Exclude searches for jobs, civil matters, free advice, and unsupported locations.

    We check for gaps in call tracking.

    Capture the source, campaign, keyword, location, and outcome behind each call.

    We create conversion-focused pages.

    Give visitors information that matches their charge, location, and reason for seeking help.

    FROM FIRST SEARCH TO INTAKE OUTCOME

    Connect each search with the case outcome it produces

    Our lead-tracking setup connects the available marketing source information with each call or form. Your intake team then records what happened after the inquiry. This gives your firm a traceable path from the original search to the final intake status.

    Track search andcampaign details

    See which campaign, keyword, and advertisement led to each inquiry when that information is available.

    Identify the landing pagevisitors viewed

    See which page someone viewed before calling your firm or completing an online form.

    Keep call and formrecords together

    Store inquiry details, contact information, timestamps, and permitted call recordings in one reporting system.

    Record each intakeclassification

    Classify each inquiry as unsuitable, booked, declined, referred, retained, or another firm-approved status.

    Compare spend withcase outcomes

    Compare marketing spend with the inquiries, consults, and retained cases attributed to each source.

    Retain access toyour systems

    Maintain access to the ads, analytics, website, and tracking systems used throughout our engagement.

    BUILT FOR CRIMINAL DEFENSE SEARCH DEMAND

    Dedicate a marketing plan to each priority criminal matter

    People search for criminal defense help based on specific charges, arrests, investigations, penalties, and urgent concerns. We focus your marketing on the cases your firm accepts, so potential clients can quickly see whether you can help.

    DWI and DUI defense

    Reach people searching after an arrest, failed test, license issue, or related allegation using terminology recognized in your state.

    Assault and violent offenses

    Create relevant paths for assault, weapons, robbery, homicide, and other serious charges handled by your criminal defense firm.

    Drug charges

    Target searches for possession, distribution, trafficking, and other drug allegations handled within your criminal defense firm’s jurisdiction.

    Domestic violence charges

    Connect with people facing domestic assault, protective order violations, stalking, harassment, or other criminal allegations your firm defends.

    Federal criminal defense

    Present federal investigations, indictments, sentencing, and white-collar matters using language suited to the federal court system.

    Other criminal matters

    Cover theft, burglary, warrants, probation violations, expungements, and juvenile defense matters where your criminal defense firm offers representation.

    THE WORK BEHIND CASE ACQUISITION

    Build search demand, relevant pages, and case tracking into one plan

    Google Ads

    Reach people actively searching for representation

    We research keywords, organize campaigns, write advertisements, manage bids, and review search terms. Location settings and exclusions help reduce spending on irrelevant services and jurisdictions.

    Criminal defense SEO

    Build visibility for services and legal questions

    We improve technical SEO and develop service, location, and informational pages. This helps your firm appear for urgent case searches and questions people ask before calling.

    Landing pages

    Give paid traffic a relevant place to respond

    We create mobile-friendly pages that present the service, jurisdiction, firm experience, and next step. Calls and forms remain accessible for people facing urgent legal matters.

    Lead tracking

    Connect marketing sources with intake records

    We configure call and form tracking, retain available source information, and include the classifications recorded by your intake team in campaign reporting.

    Included in every engagement

    Compare our criminal defense marketing with generic lead reporting

    Silver Atlas delivery
    Generic lead reporting
    Campaign structure
    DWI, drug, assault, federal, and other priority matters receive distinct campaign treatment.
    Broad criminal defense terms share a budget despite different costs, intent, and case requirements.
    Landing page fit
    The visitor reaches a page about the criminal charge or defense service searched.
    Every paid click reaches the same general criminal defense page.
    Process
    Contact records retain the available campaign, keyword, advertisement, and landing page details.
    The report records a call or form but loses what happened afterward.
    Reporting
    Intake classifications connect marketing sources with suitable inquiries, consultations, and retained cases.
    Cost per lead determines performance even when many inquiries are unsuitable.
    Guided decisions
    Your firm approves which charges, locations, and case opportunities receive further investment.
    High-volume campaigns receive more budget because they produce more platform conversions.
    Ownership
    Your firm retains access to its accounts, pages, reports, and historical performance data.
    Account access, marketing assets, and historical data may remain with the agency.

    JRR Marketing client reviews

    The team behind your criminal defense plan, independently reviewed

    Silver Atlas is delivered by the team behind JRR Marketing. These are verbatim reviews of that team’s wider marketing work, not a forecast for any service on this page.

    Verify on Trustpilot
    5 out of 5 stars
    We were getting traffic from Google Ads before but it felt random and hard to tell what was actually turning into booked jobs. Josiah at JRR Marketing cleaned up the tracking and built a couple landing pages around our main services. After about a month the leads started coming in way more consistently and the calls were a better fit too. I mostly like that I can finally see where the money is going instead of guessing every week.

    Hyeongsu Lim

    Trustpilot · May 2026

    5 out of 5 stars
    Before working with Josiah, our SEO was kind of just sitting there with no real direction. We had some rankings but it wasn’t turning into much. Him and the JRR Marketing team helped tighten things up and tied it into our ads and tracking. Now we can actually connect traffic to real leads and sales. Not perfect yet but way better than where we started.

    Jolls Rassen Lino

    Trustpilot · March 2026

    5 out of 5 stars
    I had ads running and traffic coming in but I was mostly guessing on what to change. Josiah at JRR Marketing helped break down CPA, targeting, and how each landing page plays a role. We’ve been building pages and adjusting things step by step and he actually explains it in a simple way. Still early but I’m learning a lot instead of just letting ads run.

    David Lampe

    Trustpilot · March 2026

    5 out of 5 stars
    Working with JRR Marketing has been a great experience! They are very fast at communicating to questions and concerns, detailed in the goals for weeks in advance, and most importantly have been able to provide outstanding results for my window tinting business. Highly recommend!

    Joe Patino

    Trustpilot · March 2026

    5 out of 5 stars
    Josiah helped me get a better handle on how to grow my local service business. Things finally make more sense now and I can actually see what’s working. Really appreciate his help.

    Jake Mcewan

    Trustpilot · October 2025

    5 out of 5 stars
    Josiah is extremely knowledgeable and has helped us improve ROAS on our google ads. Highly recommend.

    Tobias Flowers

    Trustpilot · December 2025

    HOW IT WORKS

    Build your criminal defense marketing system

    1. 1

      Define the cases and locations you want

      We review your services, market, competition, budget, and intake capacity. Your firm confirms the charges, jurisdictions, and case criteria that guide the work.

    2. 2

      Build the campaigns, pages, and tracking

      We build the approved campaigns and pages, test the inquiry routes, and confirm the tracking. Your firm reviews legal claims for jurisdictional compliance.

    3. 3

      Improve performance using intake results

      Your team records each inquiry’s outcome. We use those results to recommend changes to targeting, content, bids, locations, and budget allocation.

    OUR CRIMINAL DEFENSE MARKETING AGENCY’S TEAM

    See who manages your strategy and keeps the work moving

    Criminal defense marketing may involve expensive media, urgent inquiries, and regulated advertising. Named responsibility helps your firm understand who manages the strategy, delivery, and review process.

    Josiah Roche, Strategy Lead and Founder

    Strategy & Leadership

    Josiah Roche

    Strategy Lead

    Leads channel strategy and reviews the decisions that shape each law firm’s growth.

    Work from one delivery record

    Growth, web, and operations staff use the same approved priorities, task records, and performance information throughout delivery.

    Review every claim before release

    The team reviews ads, landing pages, and SEO content before release. The firm approves legal and regulated advertising statements.

    Preserve firm access to systems

    Your firm remains able to inspect the advertising, analytics, tracking, and website systems used throughout its engagement with Silver Atlas.

    In-House Execution

    Senior specialists dedicated to your criminal defense campaigns

    Verified Legal Marketing Editorial Process
    Ayushma Malla, Team Leader

    Ayushma Malla

    Team Leader

    Jolina Avila, Editor-in-Chief

    Jolina Avila

    Editor-in-Chief

    Jefferson Lambino, Growth Specialist

    Jefferson Lambino

    Growth Specialist

    Jo Mariñas, Growth Specialist

    Jo Mariñas

    Growth Specialist

    Matthew Avila, Growth Specialist

    Matthew Avila

    Growth Specialist

    Bere Horthy, Growth Specialist

    Bere Horthy

    Growth Specialist

    Jan Fernandez, Web Specialist

    Jan Fernandez

    Web Specialist

    Editorial Process Safeguard: All advertising copy, landing page legal information, and search positioning are internally reviewed by our editorial lead and must be approved by your firm for jurisdiction-specific advertising rules before deployment.

    THE SILVER ATLAS COMMITMENT

    Your accounts. Your data. Your decisions.

    Your firm keeps access

    Your campaigns, pages, tracking, and performance records remain available through systems your firm can access.

    See why decisions are made

    Material recommendations refer to the searches, spend, contacts, and intake classifications behind each decision.

    No impossible promises

    We report outcomes responsibly without promising case numbers affected by demand, competition, intake, and legal merit.

    STRAIGHT ANSWERS

    Common questions our criminal defense marketing agency gets

    Defined scope, responsible claims, and accurate measurement matter from the beginning. These answers explain how we approach services, budgets, tracking, compliance, and performance.

    Our criminal defense attorney marketing agency brings together the campaigns, pages, and tracking needed to generate and evaluate criminal defense inquiries. Our marketing services can include Google Ads, SEO, landing pages, conversion tracking, and intake attribution.

    We start with the charges, locations, and case criteria your law firm wants to prioritize. We then build the search path around those decisions, so each lead receives information that matches their situation.

    Your legal digital marketing should also show where each inquiry came from and what happened next. We connect available source data with intake outcomes, so you can see which ads, keywords, and pages produce qualified leads, consultations, and retained cases.

    It can improve lead quality by targeting the charges and locations you accept, matching each search with a relevant page, and filtering out searches unlikely to produce suitable cases.

    We organize law firm marketing by practice area and search intent. Someone looking for a federal defense attorney should see different advertising and content from someone searching for help with a DWI or misdemeanor.

    We also use intake feedback to improve targeting over time. One of our published criminal defense case studies documents 1,235 tracked leads, including 988 phone calls, across a 12-month campaign.

    Start with paid search (PPC) when you need inquiry data sooner, and prioritize organic search (SEO) when you want to build visibility over a longer period. Many firms benefit from using both at different stages.

    Paid campaigns can test charges, locations, advertisements, and landing pages within a shorter timeframe. Organic content can build visibility around service searches and questions related to criminal defense law.

    We’ll review your rankings, website condition, competition, budget, and timeline before recommending a marketing channel or combination. Our marketing strategies follow your priorities rather than a preset package.

    Paid campaigns can begin generating traffic and inquiries within days, but the first 30 days usually provide early findings rather than firm conclusions. Around 60 to 90 days of accurate intake data can support larger decisions.

    Organic visibility generally takes longer. Depending on your website, market, competition, content, and current rankings, meaningful progress may take 6 to 12 months.

    Our digital marketing agency sets separate expectations for launch, inquiry quality, and longer-term growth. Your marketing plan develops as campaign and intake data show which services, locations, and pages warrant further investment.

    Absolutely. We can connect intake outcomes with the available campaign, keyword, advertisement, landing page, call, and form information associated with each inquiry.

    Your team records whether a potential client was unsuitable, unreachable, booked, declined, referred, or retained. We then use those classifications to show which sources produce useful criminal defense client opportunities.

    This reporting gives your defense attorney more than a conversion total. It provides evidence for decisions about targeting, pages, bids, locations, and budget allocation.

    Certainly. We can review your existing pages, advertising accounts, forms, analytics, call tracking, and intake process before recommending what to keep or change.

    We may optimize pages, repair attribution, or connect additional reporting tools when the current setup loses source information. Your law firm website can remain in place if it supports the required services and tracking.

    Our marketing company will also work with the classifications your intake staff already use where it makes sense. We support the process while your team retains responsibility for evaluating each inquiry and accepting cases.

    It reflects urgent search behavior, expensive clicks, specific charges, jurisdictional limits, and the way your firm evaluates new cases. General campaigns often overlook factors that affect whether an inquiry suits your firm.

    Criminal defense attorneys need focused advertisements and pages for the services they provide. Each practice area also requires accurate claims, direct contact options, and tracking that continues after the first call or form.

    Our legal marketing agency has documented experience connecting paid search, organic content, and intake reporting for the legal industry. The same delivery team helped one Chicago firm record 598% organic traffic growth over 12 months.

    Our marketing firm writes specific, supportable advertising statements, reviews applicable platform policies, and submits legal claims to your firm before publication.

    Your lawyers confirm that the wording complies with the rules in each jurisdiction. This approach to criminal defense advertising applies to advertisements, landing pages, service pages, and other content within our scope.

    Our marketing experts avoid guarantees about case results and document the basis for performance claims. You retain access to the accounts, pages, and records used throughout the engagement.

    Compare top legal marketing agencies by their documented results, relevant experience, service scope, account access, reporting methods, and delivery team. Ask each how it connects marketing activity with consultations and retained cases.

    The right legal marketing partner should understand your target charges, intake workflow, advertising rules, and internal resources. It should also explain whether its work includes search ads, SEO, landing pages, lead tracking, or email marketing.

    Silver Atlas publishes client-specific case studies, discloses that results vary, and gives firms access to their marketing systems. The wider JRR Marketing team behind the service has a 4.8-star rating from over 130 independent reviews.

    You should spend enough to generate useful data in your chosen market without dividing the budget across too many services. The appropriate amount depends on local click costs, competition, locations, and target cases.

    A federal defense campaign across a major city may require a larger budget than a campaign for one charge in a smaller area. Your first marketing plan should concentrate on the matters your firm values most.

    We’ll explain what your proposed budget can reasonably test before the work begins. As results develop, we can recommend where to increase, reduce, or redirect investment without promising a specific number of cases.