Performance Guarantee

Silver Atlas is the law firm marketing trading name operated by JRR MARKETING PTE. LTD., a company registered in Singapore (UEN 202312682C).

This page explains the existing JRR Marketing performance guarantee in Silver Atlas language. It does not create a separate warranty, add the guarantee to an ineligible service or replace your signed commercial documents.

The guarantee applies only when all of these are true:

• You are a new client in the first 90 days of the initial engagement.
• Your accepted proposal identifies an eligible JRR Marketing Unlimited Plan delivered through Silver Atlas.
• You prepay the full retainer for the initial 90-day period.
• The proposal expressly states that the 90-day performance guarantee applies.
• A usable baseline, comparison metric and source of truth are recorded before performance is assessed.

Foundation audits, one-off projects, month-to-month arrangements, renewals and later contract periods are not covered unless a written proposal expressly says otherwise.

“Beat your current results” needs a real comparison, not a moving target. Before the measurement period, the accepted proposal or onboarding record should identify:

• the prior agency or in-house performance being compared;
• the comparison dates, included campaigns, locations and practice areas;
• the primary metric that matters for the engagement, such as cost per qualified enquiry, cost per lead or acquisition, conversion rate, return on ad spend or investment, or click-through rate;
• the agreed source of truth, attribution settings and treatment of duplicates, spam and out-of-scope enquiries; and
• any known tracking gap or material difference that makes the periods less comparable.

The primary metric should reflect the stated goal and available reliable data. We will not substitute a convenient vanity metric after the fact merely because another agreed metric missed the baseline.

Silver Atlas is responsible for putting the proposed measurement record in front of the client. A missing internal note does not by itself cancel a guarantee expressly included in accepted commercial documents.

The 90-day period begins on the service start date stated in the accepted commercial documents. We compare performance using the agreed source, scope and primary metric after allowing for any written measurement rules in the proposal.

Tracking must be checked before comparison. Raw platform conversions, every phone call and every form submission are not automatically equal to a qualified legal enquiry. Where the baseline and new period both contain reliable lead-quality data, the comparison should use the agreed quality definition consistently.

If the media budget, locations, practice areas, offer, intake process, website or measurement setup changes materially, we will document how the comparison remains fair. A material change should not be used silently to improve or defeat the result.

If the guarantee applies and the agreed baseline is not beaten, the remedy is a refund of the Silver Atlas/JRR Marketing retainer fees paid for the covered initial 90-day period.

The refund does not include Google or other media spend, call tracking, software, domains, hosting, production costs, taxes or fees paid to third parties. Those amounts are not Silver Atlas retainer fees and are normally paid for services already supplied by someone else.

The guarantee provides this specific retainer-fee remedy. Any additional rights that cannot lawfully be excluded remain unaffected.

The guarantee is deliberately narrow. It is not a promise of:

• a particular number, value or type of signed case;
• revenue, profit, business growth or return on ad spend;
• a fixed cost per click, lead, enquiry or acquisition;
• a particular search ranking or advertising position;
• uninterrupted availability of a third-party platform; or
• the same result shown in a case study or testimonial.

Law firm marketing is affected by market demand, competition, budget, reputation, offer, intake, conflicts, capacity, follow-up and decisions outside Silver Atlas’s control. Read the Earnings Disclaimer for the wider result and investment risks.

Silver Atlas is responsible for carrying out the agreed marketing scope with reasonable care and reporting the agreed measurement honestly. The client remains responsible for timely access, accurate baseline information, approvals, media funding, legal and professional-conduct review, intake, conflicts, sales or consultation handling and case decisions.

A delay, outage or change does not automatically decide the claim. Its effect should be assessed against the accepted proposal and Service Agreement, using the agreed data and a documented, like-for-like comparison.

1. Email [email protected] and identify the engagement and guarantee you are relying on.
2. Include the accepted proposal and any baseline or measurement record not already available in the shared account.
3. We review the agreed source of truth, comparison period, primary metric and any documented changes with you.
4. We confirm the measurement outcome and applicable remedy in writing under the accepted commercial documents.

A genuine claim does not depend on a hidden form or a phone-only request. Keep the written proposal and measurement record so both sides can verify the same promise.

The guarantee applies through JRR MARKETING PTE. LTD., the same company that operates JRR Marketing. Your accepted proposal states whether your particular Silver Atlas engagement is eligible and records the commercial and measurement details.

The current public JRR Marketing Service Agreement contains the contractual guarantee. If this explanatory page conflicts with an agreement validly accepted for your engagement, the accepted agreement and proposal control.

We will tell you before payment whether the proposed engagement is eligible, which metric will be compared and what evidence is needed. If the current data cannot support a fair baseline, an audit or measurement repair may be the more honest first scope.